Dale Carnegie (1888–1955) is a famous American writer and lecturer in self development, public speaking and human relations.
Dale published a few books:
- How to Win Friends and Influence People
- How to Stop Worrying and Start Living
- The Quick and Easy Way to Effective Speaking
- Lincoln the Unknown
He founded “Dale Carnegie Training”, teaching leadership and communication skills worldwide.
This book has been an international bestseller and is viewed by many specialists as one of the greatest books ever written in the fields of self-development and communication skills. It focuses on:
Understanding human psychology
Establishing genuine relationships
Handling conflict, disagreements, and criticism
Influencing others without manipulation or force
3 techniques in handling people:
PRINCIPLE 1 Don’t criticize, condemn or complain.
PRINCIPLE 2 Give honest and sincere appreciation.
PRINCIPLE 3 Arouse in the other person an eager want.
6 ways to make people like you:
PRINCIPLE 1 Become genuinely interested in other people.
PRINCIPLE 2 Smile.
PRINCIPLE 3 Remember that a persons name is to that person the sweetest and most important sound in any language.
PRINCIPLE 4 Be a good listener. Encourage others to talk about themselves.
PRINCIPLE 5 Talk in terms of the other persons interests.
PRINCIPLE 6 Make the other person feel important and do it sincerely.
12 principles to win people to your way of thinking:
PRINCIPLE 1 The only way to get the best of an argument is to avoid it.
PRINCIPLE 2 Show respect for the other persons opinions. Never say, You’re wrong.
PRINCIPLE 3 If you are wrong, admit it quickly and emphatically.
PRINCIPLE 4 Begin in a friendly way.
PRINCIPLE 5 Get the other person saying yes, yes immediately.
PRINCIPLE 6 Let the other person do a great deal of the talking.
PRINCIPLE 7 Let the other person feel that the idea is his or hers.
PRINCIPLE 8 Try honestly to see things from the other persons point of view.
PRINCIPLE 9 Be sympathetic with the other persons ideas and desires.
PRINCIPLE 10 Appeal to the nobler motives.
PRINCIPLE 11 Dramatize your ideas.
PRINCIPLE 12 Throw down a challenge.
9 suggestions for a leaders to challenge your peoples attitudes and behaviors:
PRINCIPLE 1 Begin with praise and honest appreciation.
PRINCIPLE 2 Call attention to peoples mistakes indirectly.
PRINCIPLE 3 Talk about your own mistakes before criticizing the other person.
PRINCIPLE 4 Ask questions instead of giving direct orders.
PRINCIPLE 5 Let the other person save face.
PRINCIPLE 6 Praise the slightest improvement and praise every improvement. Be hearty in your approbation and lavish in your praise.
PRINCIPLE 7 Give the other person a fine reputation to live up to.
PRINCIPLE 8 Use encouragement. Make the fault seem easy to correct.
PRINCIPLE 9 Make the other person happy about doing the thing you suggest.
The audio book is 8 hours and 18 minutes long.
"- “Once I did bad and that I heard ever; Twice I did good, but that I heard never.” [Chapter 2: Minute 11:42]"
"- Colombia University president said: “those who only talk about themselves are not educated no matter how much instructed they might be!” [Chapter 4: Minute 19:40]"
"- The law of always making other person feel important: “The deepest principle in human nature is the craving to be appreciated.” [Chapter 6: Minute 03:10]"
"- Remember the old proverb: “By fighting you never get enough, but by yielding you get more than you expected.” [Chapter 3 (If you’re wrong, admit it): Minute 12:50]"
"- “It is an old and true saying that ‘a drop of honey catches more flies than a gallon of gall.” - Abraham Lincoln. [Chapter 4 (a drop of honey): Minute 01:44]"
"- “People can’t be sold, you have to make them buy” [Chapter 6 (The safety valve in handelling complaints)): Minute 06:55]"
Great book with many practical examples and true stories from the author, which makes the lessons both inspiring and relevant. It’s definitely worth reading, and I recommend it.

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